Marketing should drive growth, not waste.


Too many businesses get bogged down with ineffective marketing. Great ideas but poor execution. Strong teams but unclear outcomes. After seeing millions wasted firsthand, we knew there had to be a smarter way. This frustration is exactly why New Rebellion was born.


What we do.

  • Remove fluff, drive clarity and action
  • Create measurable growth
  • Deliver senior-led strategy, execution and outcomes


Who we work best with.

  • Decisive executives who hate inefficiency
  • Numbers-driven leaders who expect clear ROI
  • Brands wanting a strategic commercial partner, not another supplier

Led by experience

Filip Ivanković

Director, New Rebellion

Filip has led enterprise marketing functions, managed a $40M budget and delivered 30% growth on a $200M base. An ex-CMO with experience across agency, client and vendor roles he understands where marketing delivers and where it gets stuck.


New Rebellion was built to create something sharper. A model that connects strategy to delivery, fast.

We believe:

  • Marketing effectiveness directly influences P&L
  • Simplicity drives results
  • Strategy must translate into action
  • Clear beats clever
  • Growth must be measured

Our Approach in Action

While most business faces unique challenges, most marketing issues fall into similar patterns. Whether you need clarity on your foundations, sharp execution for immediate growth or senior expertise to strategically expand, our approach has you covered.

Set Up Foundations

  • Diagnose precisely where your budget, processes and team are underperforming
  • Deliver a clear roadmap prioritising quick wins

Drive & Execute Growth


  • Move from strategic insight to clear, accountable execution
  • Can be used as a transition partner to assist with in-housing

Expand

  • Confidently expand your marketing reach guided by senior leadership and proven frameworks
  • Includes Fractional CMO engagements

Ready to transform your marketing? Here's what onboarding looks like.


Quick Intro Call (30 mins)

We chat to understand your goals and see if we’re a good fit.

Discovery Session (1–2 hrs)

We look at your current marketing and find clear opportunities.

Your Roadmap

You get a clear plan, including actions, timings and costs.

About New Rebellion

We help businesses break through outdated thinking, build smarter strategies and lead with confidence. No fluff, no wasted time. Just insight-driven action that delivers measurable growth.


We acknowledge the Traditional Owners of the land on which we work and live. We pay our respects to Elders past and present and recognise their ongoing connection to Country, community and culture.

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© 2025 New Rebellion PTY LTD. All rights reserved.

ABN 19 688 435 985